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By Amanda Scheiner McClain

The Kardashian relations is a modern cultural touchstone, recognizable through the global connoting warrantless big name, voluptuous attractiveness, and social media savviness. Amanda Scheiner McClain explores the Kardashians’ model and famous person through narrative discourse analyses in their hit fact tv sequence, Keeping Up with the Kardashians, social media usage, and renowned press assurance. This triangulated research permits perception into contemporaneous American tradition: societal norms, values, and ideologies, in addition to structural and cultural features of cross-platform model construction. the tv sequence exam reveals intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, in addition to materialism and public vs. deepest spheres topics. furthermore, a research of the Kardashian blogs and Twitter use unearths that their cautious participation amplifies big name and unifies the general model right into a unmarried, sellable photo throughout media. via interactive media and simply being themselves, the Kardashians renovate banal prestige updates and hackneyed truth tv into character-constructing development blocks of brand name, megastar, and profits.

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Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality by Amanda Scheiner McClain


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