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By Constanze Arnold

Studienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Methoden und Forschungslogik, notice: 1,3, Hochschule Magdeburg-Stendal; Standort Magdeburg (Fachbereich Kommunikation und Medien), Veranstaltung: Grundlagen der Medienforschung, Sprache: Deutsch, summary: Jeder, der in den letzten Monaten Deutschlands Autobahnen befahren hat, ist ihnen begegnet: Den hübschen, jungen, freundlich lachenden Gesichtern auf überdimensionalen
Todesanzeigen. Sie begleiten uns auf langen Fahrten – immer in verschiedenen Gruppen, immer mit verschiedenen Lebens- oder besser Todesgeschichten.
Das ist die neue Kampagne „Runter vom fuel“ des Bundesministeriums für Verkehr, Bau und Stadtentwicklung und des Deutschen Verkehrssicherheitsrates e.V. Auf riesigen Plakatwänden am Straßenrand der Autobahn wird die tägliche Realität im Verkehr schockierend nüchtern präsentiert. Fünf verschiedene Familien und Paare symbolisieren tausende Autofahrer und sollen als abschreckende Beispiele zur Vorsicht mahnen. In meiner Hausarbeit möchte ich mich in einem Teil mit dieser Kampagne näher beschäftigen. Ich werde sie anhand des relativ neuen Analysemodells zur Bildinterpretation, aufgestellt 2006 von Winfried Marotzki, in allen Einzelheiten beleuchten und so ihre Wirkung wissenschaftlich prüfen.
Zur Erreichung einer umfassenden Betrachtung innerhalb meiner Ausarbeitung, werde ich aber zuerst die Theorien und Basisansätze von Panofsky und Mannheim, die Ausgangspunkt Marotzkis waren, erklären um im Anschluss auf das weiterentwickelte Modell von Marotzki, auf Grundlage seiner eigenen Darstellung1, im element eingehen zu können.
Zwar handelt es sich bei diesem Modell um eine Methode zur Bildinterpretation, doch da die dokumentarische Methode, auf deren foundation Marotzki seine Theorie stützt, schon lange Zeit ebenso auf andere Quellen, wie auch Texte, angewendet wird, erscheint es mir nur logisch diese Methode für meine Plakatanalyse im zweiten Teil der Hausarbeit,in der sowohl die grafischen als auch die textlichen Elemente berücksichtigt werden müssen, zu wählen.

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By Adrian Athique

In an interactive and densely attached global, transnational communique has turn into a valuable function of lifestyle. Taking account of quite a few media codecs and diversified areas of the area, Adrian Athique offers a much-needed serious exploration of conceptual ways to media reception on a world scale.

Engaging either the old foundations and modern issues of viewers learn, Athique activates us to reassess our modern media event inside a transnational body. within the procedure, he presents worthy insights on tradition and belonging, strength and imagination.

Beautifully written and strongly argued, Transnational Audiences: Media Reception on a world Scale might be crucial studying for college students and lecturers of worldwide media, tradition and communications.

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By Simon Downs

The picture conversation Handbook is a finished and distinctive creation to the theories and practices of the photographs undefined. It strains the background and improvement of image layout, explores matters that have an effect on the undefined, examines its research via communications conception, explains tips to do each one component to the task, and advises on access into the occupation. The photograph verbal exchange Handbook covers all parts in the together with pitching, knowing the customer, learning a role, thumbnail drawings, constructing ideas, providing to consumers, operating in second, 3D, movement portraits and interplay pix, situating and trying out the activity, getting paid, and getting the subsequent activity. The heritage, suitable thought and the legislations with regards to photo communications are located along the instructing of the sensible components.

Features contain:

  • introductions that body appropriate debates
  • case reports, examples and illustrations from a number of campaigns
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By Rick Rockwell,Noreene Janus

Media strength in principal America is the 1st booklet in a iteration to discover the media panorama in critical the USA. It captures the political and cultural interaction among the media and people in strength in Costa Rica, El Salvador, Guatemala, Honduras, Panama, and Nicaragua. Highlighting the delicate strangulation of competition media voices within the area, the authors exhibit how the years because the guerrilla wars haven't yielded the loose media structures that a few had expected.

 

Country by means of nation, the authors care for the categorical stipulations of government-sponsored media repression, monetary censorship, corruption, and client traits that form the political panorama. tough the inspiration of the media as a democratizing strength, Media energy in valuable America indicates how the media are used to dam democratic reforms within the area and descriptions the problems of enjoying watchdog to rulers who use the media as a device of power.

 

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L'ouvrage aborde l. a. query de l'événement médiatique d'un element de vue linguistique et discursif. Il procède à une description minutieuse des désignants d'événement, à partir d'un corpus d'exemples tirés de los angeles presse écrite. Le yet est de montrer que l'événement médiatique est une development sociale dans laquelle le discours joue un rôle significant. Cette building est régulée par des exercises de rédaction journalistiques, des contraintes matérielles, des représentations, des habitus de lecture.

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By Robert M. Entman

This well timed and fascinating e-book demanding situations the normal knowledge on media and scandal within the usa. the typical view holds that media crave and actively pursue scandals each time they feel corruption. Scandal and Silence argues for a distinct viewpoint. utilizing case stories from the interval 1988-2008, it indicates that:

  • Media forget so much corruption, delivering too little, now not an excessive amount of scandal coverage;
  • Scandals come up from rational, managed techniques, no longer emotional frenzies - and while scandals ensue, it’s no longer the media yet governments and political events that force the method and any excesses that would occur;
  • Significant scandals are certainly tricky for information corporations to start up and more durable for them to keep up and convey to acceptable closure;
  • For those purposes cover-ups and mendacity frequently paintings, and fact is still basically unrecorded, unremembered.

occasionally, undesirable habit stimulates an avalanche of media awareness with demonstrable political results, but different occasions, both shoddy job gets little discover. This e-book advances a theoretical version to provide an explanation for those changes, revealing an underlying common sense to what may appear arbitrary and capricious journalism. via case experiences of the draft and army scandals regarding Dan Quayle, George W. Bush, invoice Clinton and John Kerry; alleged sexual misconduct of politicians together with yet now not restricted to Clinton; and questionable monetary dealings of Clinton and George W Bush, the e-book builds a brand new figuring out of media scandals that allows you to be crucial studying for an individual thinking about the connection among media and democracy today.

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Cameras in court docket or tv court broadcasting (TCB) is topical and arguable. This booklet explores one very important element of the TCB debate. It explores one of many critical matters within the TCB debate, particularly no matter if there are results of tv cameras within the court docket. Are the folks in courtroom affected or distracted through the tv cameras? this can be a widespread predicament within the debate relating to TCB. many of us have argued that TCB will adversely have an effect on or distract the contributors in a case the place cameras are accredited. Eye-tracking can tune and checklist the place person folks within the court docket are having a look, for a way lengthy and finally whether or not they are distracted. Eye-tracking TCB learn gives you necessary info, insights and solutions, that have lingered at the least considering the fact that 1965 whilst the USA perfect court docket first voiced its matters. The booklet additionally issues out that the controversy and results examine have to be even more nuanced.

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Cheap PDF Erfolgreiche PR- und Unternehmenstexte: Kreative by Susanne Diehm,Jutta Michaud PDF

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By Susanne Diehm,Jutta Michaud

  • Authentische Inhalte für PR und Unternehmenskommunikation erarbeiten
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  • Mit inspirierenden Übungen, die Spaß machen und das Schreiben erleichtern

In PR und Unternehmenskommunikation zählen vor allem gute und authentische Texte. Seien es Pressemitteilungen, die Unternehmensdarstellung auf der eigenen site, Interviews für ein Magazin, der monatliche publication oder regelmäßige Tweets - wer sein Unternehmen ins rechte Licht rücken möchte, braucht Texte, die gerne gelesen werden. Ganz gleich, ob für Kunden, Presse oder Mitarbeiter: langweilige Faktenvermittlung battle gestern.

Susanne Diehm und Jutta Michaud, beide langjährige PR-Profis und selbstständige Schreib- und Kreativitätstrainerinnen, erläutern in diesem Buch, used to be für eine gelungene Unternehmensdarstellung wichtig ist. Mit Methoden des Kreativen Schreibens unterstützen sie Sie dabei, Ihre Unternehmensphilosophie, Ihren USP und Ihre Zielgruppe herauszuarbeiten und Ihre PR-Texte darauf aufzubauen. Anhand anschaulicher Beispiele besprechen sie unterschiedliche Textarten für Ihre site und Produktbeschreibungen sowie Texte für den Pressebereich. Zusätzlich helfen sie Ihnen dabei, typische Texter-Blockaden zu überwinden - einen Anfang finden, Emotionen ansprechen und die Mehrfachverwertung über Social Media.
Die Autorinnen möchten Ihnen mit diesem Buch aber vor allem zeigen, dass PR-Arbeit Spaß machen kann. Dafür unterstützen sie Sie mit zahlreichen Schreibübungen von einfachen Mindmaps und Clustern bis zu Wortfeldsammlungen und dem Umgang mit Vermeidungsstrategien. So können Sie Ihrer Kreativität freien Lauf lassen und sind bestens für das Schreiben Ihrer eigenen Texte gerüstet.

  • Aus dem Inhalt:
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  • Das kleine Einmaleins der Unternehmenskommunikation
  • Ihre virtuelle Visitenkarte
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  • Pressearbeit im Internet
  • Newsletter, Kunden- und Mitarbeiterzeitschriften
  • Social Media - ein weites Feld!
  • Schreiben für Ihre Work-Life-Balance

Susanne Diehm und Jutta Michaud sind PR-Profis und inzwischen selbstständige Schreibcoaches und Autorinnen.

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Best Price on PDF The Routledge Companion to Comics (Routledge Companions) by Frank Bramlett,Roy Cook,Aaron Meskin PDF

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By Frank Bramlett,Roy Cook,Aaron Meskin

This state of the art guide brings jointly a global roster of students to ascertain many aspects of comics and photograph novels. Contributor essays supply authoritative, updated overviewsof the foremost subject matters and questions inside comedian reviews, supplying readers a very international method of realizing the field.

Essays examine:

 

the heritage of the temporal, geographical, and formal improvement of comics, together with subject matters like paintings comics, manga, comix, and the comics code;

issues resembling authorship, ethics, model, and translating comics;

connections among comics and different creative media (drawing, sketch, movie) in addition to the linkages among comics and different educational fields like linguistics and philosophy;

new views on comics genres, from humorous animal comics to warfare comics to romance comics and beyond.

The Routledge spouse to Comics expertly organizes consultant paintings from a number of disciplines, together with media and cultural stories, literature, philosophy, and linguistics. greater than an creation to the learn of comics, this ebook will function an important reference for a person drawn to pursuing learn within the region, guiding scholars, students, and comics enthusiasts alike.

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Buy PDF The Korean Wave: Korean Media Go Global (Internationalizing by Youna Kim PDF

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By Youna Kim

Since the past due Nineteen Nineties South Korea has emerged as a brand new middle for the creation of transnational pop culture - the 1st example of an immense worldwide move of Korean pop culture in historical past. Why well known (or not)? Why now? What does it suggest socially, culturally and politically in an international context?

This edited assortment considers the Korean Wave in an international electronic age and addresses the social, cultural and political implications of their complexity and paradox in the contexts of world inequalities and asymmetric energy buildings. The rising outcomes at a number of degrees - either macro buildings and micro methods that impression media creation, distribution, illustration and intake - should be analyzed and explored absolutely in an more and more international media setting.

This booklet argues for the Korean Wave's double capability within the production of recent and intricate areas of identification which are either allowing and disabling cultural variety in a electronic cosmopolitan world.

The Korean Wave

combines theoretical views with grounded case stories in an updated and obtainable quantity excellent for either undergraduate and postgraduate scholars of Media and Communications, Cultural reports, Korean experiences and Asian stories.

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